IFPRI, USA
The implementation of Web 2.0 technologies – while providing opportunities for improving both internal and external communication and collaboration - requires reanalysing and restructuring the communication strategy of a given organization. In the case of IFPRI, the introduction of Web 2.0 tools has created a profound shift in how information enters into the organizational knowledge base and how it is broadcast and transmitted to outside users and information management systems. For example, RSS feeds now help IFPRI researchers stay current on research in their field and receive alerts when colleagues publish new articles; similarly, IFPRI now produces multiple RSS feeds to alert outside users of new and forthcoming research publications.
Web 2.0 technologies such as blogs, RSS feeds, social bookmarking, and wikis are being used to create Web content, collaboratively tag resources, push information to partners, and create broad-based collaborative platforms, helping IFPRI to reach out more effectively to our collaborators and stakeholders.
These Web 2.0 technologies are also being used to provide new and enhanced services for IFPRI staff. Though newly implemented, there is optimism that these will help reduce the amount of email, improve access to needed information, and create a collaborative environment.
As IFPRI pushes forward with new Web 2.0 technologies, information and communication specialists, IT specialists, and researchers continue to discover more efficient and effective forms of collaboration and information flow, both for reaching out and for reaching in.
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