TradeNet
TradeNet is the largest SMS-enabled market information service in Africa. Already active in 12 countries and over 500 markets, TradeNet is available to users anywhere in the world, whether they are small-scale rural producers seeking up-to-the-minute price alerts on their mobile phones, or larger international exporters that require a powerful toolset to manage their supply chain. With a strong focus on the realities of the marketplace, TradeNet has also developed a ‘mobile-only’ philosophy for most of its users, pioneering in-market kiosks where tradeagents offer market information advice, and register and configure alerts for other people’s phones from their own. Associations and trade groups are also able to signup members and create group portals where they can quickly advertise goods, services, and broadcast extension messages via SMS. TradeNet’s strategy is to attract the private sector by offering a powerful set of free and premium online tools. In using and paying for TradeNet, the market will create its own information repository that will then be a sustainable and accurate public service for all. TradeNet is 100% built by African software developers in Ghana using the very latest application server technologies. A powerful SMS gateway enables easy and fast integration with any mobile operator and flexible payment options for subscribers. Along with premium subscriptions and sponsorship/advertising opportunities, TradeNet believes it is not only pioneering a powerful technology innovation, but also a sustainable business opportunity.
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